I often get clients who think that bragging is below their standards, and their great professionalism should speak for itself. They come to me after they didn’t get a promotion or realize they are severely underpaid, often resentful and perplexed about why others don’t appreciate their work. This happens to both genders, but women in particular and all highly sensitive people are prone to this problem.
It’s no fault of theirs, of course, as we’re told early on that we should do a good job, and people will notice. Unfortunately, this is only part of the truth. We are taught how to be professional, but not how to build relationships, which defines at least 50% of your career or business success. In fact, the lack of self-promotion is called one of the top career blockers.
People around you live in their own bubbles, have their own agendas, and are overwhelmed most of the time (just think how many emails one gets per day!) Of course, they will only notice what’s on the surface – and it’s your, and not their job to build the bridge! When you say that your work should speak for itself, what you are essentially saying is “I don’t want to deal with relationships”. Funny enough, this is the opposite of what you want for yourself – arrogance instead of respect.
Nobody likes a bragger. What people like to know though is what’s in there for them. The massive difference between bragging and explaining people how what you do helps them/the company is that the first one creates resentment, and the second one builds relationships.
This week, I invite you to think about how your work is helping people around you, and find an opportunity to talk about it in their own language. I’m looking forward to hearing how this one goes (and if you want to learn about more authentic self-promotion strategies, I'll be happy to chat about individual coaching)!